About
A hospitality group from here.
Appalachian Heritage Group builds and operates hospitality and tourism destinations across West Virginia. Appalachian Heritage Hospitality brings the same team and systems to other owners’ properties.
Corinne Traub · Founder
Founded on operating experience.
AHG developed out of operating Firefly Ridge. The systems we now set up for other owners were written to solve problems we ran into ourselves.
What we propose is what we already run on our own property, season after season.
If you’re looking for a reliable operator to improve results and manage your property with discipline, we’d welcome the conversation.
How we think about the work.
Four things an owner should know before signing anything.
Rate discipline over discounting
Discounting fills a calendar fast and takes years to undo. We would rather give guests a reason to pay the rate.
Direct booking share matters
Booking sites are a channel, not a strategy. Direct booking share is the clearest measure of a property’s control over its own demand.
Reporting supports decisions
Reporting should flag what missed before it reports what worked. Ours leads with the problems.
The property outlives the agreement
Deferred maintenance makes one year look better and costs the owner later. We manage for the long run.
We say early if we are not a fit
Where we are not the right company for a property, we say so in the first conversation rather than the third.
Contact
Get in touch.
Property owners, landowners and development partners.